{"id":8260,"date":"2025-03-05T17:16:38","date_gmt":"2025-03-05T22:16:38","guid":{"rendered":"https:\/\/skippingstone.com\/?p=8260"},"modified":"2025-03-05T17:16:38","modified_gmt":"2025-03-05T22:16:38","slug":"new-white-paper-challenges-retail-energys-customer-tug-of-war-methodology","status":"publish","type":"post","link":"https:\/\/skippingstone.com\/index.php\/2025\/03\/05\/new-white-paper-challenges-retail-energys-customer-tug-of-war-methodology\/","title":{"rendered":"New White Paper Challenges Retail Energy\u2019s  Customer Tug-of-War Methodology"},"content":{"rendered":"<p><em><strong>Los Angeles \u2013 March 4, 2025<\/strong><\/em>\u00a0\u2013 Skipping Stone\u2019s latest white paper, <strong>\u201cAcquiring Books of Customers vs. Improving Customer Retention,&#8221; <\/strong>addresses the Retail Energy Providers&#8217; (REP) costly cycle of customer churn, i.e., losing customers, buying them back, and repeating the process.<\/p>\n<p>Skipping Stone CEO <a href=\"https:\/\/url.emailprotection.link\/?bDiN_lAnatte0yCyoFsT_VmBNbH_0tkj2vVLSz22-7OtvZFjzD2cdQTNlz1Rax9X9lzHRYJk5OHG3U44QyjJ9_VUBen7M6miBJoPUYdwpNTNKVu3GBkYZ8dw4A2il88EpaVFOaSY6-cOO9K6hFA4nWj1ZgHyl2grbbjI4FxWzL2Ew9KtoDSG-MhOE1caCRAYCOzmgiTnbHXjvjn564D738XOg1oZ-CBALAA3XDK3k2eTFayEMXQjuCtMGQZ05L-zxbXSYsTkZmiyXJsAAWjfGlFsHEBqxx-H5A--xHP5bVFr5WitlxVZsmJhA3Mn0ChmPU5C4gN9yjGlSO5Nsi82OnLvujFaoonbjWxvDr9ktMfs3ZjV0OWPjTHyfmrZOketC08bKvMMs_fNO7eKOcY0yf5zNMu3BB1_m9pNxXvU7UV-dWLrMQVjGOcQlzMTNpToQJJAbWs_6OMBOxcg9meqxzQ~~\" data-u-link-value=\"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJocmVmIjoiaHR0cHM6Ly9za2lwcGluZ3N0b25lLmNvbS9pbmRleC5waHAvcGV0ZXItd2VpZ2FuZC1jaGFpcm1hbi1jZW8vIiwidGFnIjpbeyJsYWJlbCI6IkJlaGF2aW9yIC0+IEFib3V0IFVzIC0gUGV0ZXIgV2VpZ2FuZCBWaXNpdCIsInZhbHVlIjoiOTEyIn1dfX0=\" data-tag-id=\"912\"><strong>Peter Weigand<\/strong><\/a> \u2014 a former U.S. energy retailer CEO and global energy markets leader \u2014 discusses the hidden costs of the industry\u2019s reliance on customer book acquisitions and win-back programs. He highlights how <strong>retention strategies powered by AI <\/strong>can alter this cycle and drive stronger financial results.<\/p>\n<p><strong>\u201cThe <em>lose customers, buy them back <\/em>cycle may be great for entrepreneurs flipping small retailers, but it\u2019s a drain on the bottom line for large REP book buyers,\u201d<\/strong> says Weigand. <strong>\u201cWhile this paper won\u2019t break the cycle overnight, it introduces a smarter way to minimize churn, thus reducing the need to replace lost customers via acquiring books.\u201d<\/strong><\/p>\n<p>Skipping Stone\u2019s paper reveals that unlike traditional win-back and costly retention programs, this new AI-driven approach focuses on <strong>prevention, not reaction&#8230; <\/strong>how AI and behavioral science can <strong>proactively identify and engage at-risk customers to prevent them from leaving <\/strong>\u2014 a game-changer for REPs looking to stabilize customer count and maximize profitability.<\/p>\n<p>The white paper is available for free download at <a href=\"https:\/\/url.emailprotection.link\/?b7qFgNk_bw9xagwWP7DPi2gVD4l7oJlbianb4r7p9GYY2Q0ulMDWY6RiFfHE2oeeB92qYOtADqDJZsdT3zeONvpugm2kD3Ui0ir4t9ft-Br5ap67Z_Pwglto-ryyUtYC9W_EKU70YHDrVSxzQg0DiK7cgCdoC8X_jXAe17nGHmSKMW9lPMtMpd2CSyczvDVIfQfsQppnpIdopnQnPvwnZK8VWk4Fc5H8EGK40xEyg5BcQgQtFSr-rqwz1-HTejxSfMrs2nc9FxDd0CQzaoeM-nYx7dhs4SiUKOVofmaGxEg6ekh9zBwTXyhJIAWZBEtLvjlZ2YpcpgCZtNlmjFZ25Bz0D7WdiKC6nvEt4k9_ZPwbx99MoQitGNGcaQ5Sx7nyMW7v-sNo7Z__3EFjKtuuLNSdJ_EoXQMwxutwT5behl2Q1GtQDhqJOLn_Z3-UJS6ZXI6QKYJ9UEycauQwIEH9fZg~~\" data-tag-id=\"3286\" data-u-link-value=\"eyJuYW1lIjoid2ViIiwiYXR0cnMiOnsiaHJlZiI6Int7aHJlZn19IiwidGFyZ2V0IjoiX2JsYW5rIiwiZGF0YS10YWctaWQiOiJ7e3RhZ319In0sInZhbHVlcyI6eyJocmVmIjoiaHR0cHM6Ly9za2lwcGluZ3N0b25lLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyNS8wMy9SZXRhaWwtZW5lcmd5LXdoaXRlcGFwZXItMjAyNS5wZGYiLCJ0YWciOlt7ImxhYmVsIjoiQmVoYXZpb3IgLT4gQ3VzdG9tZXIgQ2h1cm4gV2hpdGVwYXBlciBEb3dubG9hZCIsInZhbHVlIjoiMzI4NiJ9XX19\"><strong>SkippingStone.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles \u2013 March 4, 2025\u00a0\u2013 Skipping Stone\u2019s latest white paper, \u201cAcquiring Books of Customers vs. Improving Customer Retention,&#8221; addresses the Retail Energy Providers&#8217; (REP) costly cycle of customer churn, i.e., losing customers, buying them back, and repeating the process. Skipping Stone CEO Peter Weigand \u2014 a former U.S. energy retailer CEO and global energy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[95,94,96,42,73],"class_list":["post-8260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-ai","tag-customerchurn","tag-customerretention","tag-retail-electricity","tag-us-energy-markets"],"_links":{"self":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/posts\/8260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/comments?post=8260"}],"version-history":[{"count":3,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/posts\/8260\/revisions"}],"predecessor-version":[{"id":8263,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/posts\/8260\/revisions\/8263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/media\/8225"}],"wp:attachment":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/media?parent=8260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/categories?post=8260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/tags?post=8260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}