{"id":9393,"date":"2026-09-29T18:28:29","date_gmt":"2026-09-29T23:28:29","guid":{"rendered":"https:\/\/skippingstone.com\/?page_id=9393"},"modified":"2026-10-07T16:52:29","modified_gmt":"2026-10-07T21:52:29","slug":"japans-retail-electricity-market","status":"publish","type":"page","link":"https:\/\/skippingstone.com\/index.php\/japans-retail-electricity-market\/","title":{"rendered":"Japan\u2019s Retail Electricity Market"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-kx0ivir1-3740fa52c46747cdcaff2f2f394919e9 entry-content-wrapper alternate_color av-flex-cells  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx0jayx9-990d1c7ce2577ba8c84b7263067a9459\">\n.flex_cell.av-kx0jayx9-990d1c7ce2577ba8c84b7263067a9459{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-kx0jayx9-990d1c7ce2577ba8c84b7263067a9459{\npadding:10px 30px 10px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-kx0jayx9-990d1c7ce2577ba8c84b7263067a9459 av-gridrow-cell av_one_full no_margin  avia-builder-el-1  avia-builder-el-no-sibling  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx0j7dd0-bfd325fb446f5a3927cc29a6b7d09027\">\n.avia-section.av-kx0j7dd0-bfd325fb446f5a3927cc29a6b7d09027{\nbackground-color:#1b3e6f;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kx0j7dd0-bfd325fb446f5a3927cc29a6b7d09027 main_color avia-section-small avia-no-border-styling  avia-builder-el-2  el_after_av_layout_row  el_before_av_layout_row  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9393'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2dxycua-595a8ae386ae15bdccf3f1ac5fa83da9\">\n#top .av-special-heading.av-m2dxycua-595a8ae386ae15bdccf3f1ac5fa83da9{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-m2dxycua-595a8ae386ae15bdccf3f1ac5fa83da9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m2dxycua-595a8ae386ae15bdccf3f1ac5fa83da9 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m2dxycua-595a8ae386ae15bdccf3f1ac5fa83da9 .av-subheading{\nfont-size:24px;\n}\n<\/style>\n<div  class='av-special-heading av-m2dxycua-595a8ae386ae15bdccf3f1ac5fa83da9 av-special-heading-h2 custom-color-heading blockquote classic-quote  avia-builder-el-3  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Japan\u2019s Retail Electricity Market<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>The Next Ten Years<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-276da5-dedf2b61dfb162d8135b77a9332d4599 entry-content-wrapper main_color av-flex-cells  avia-builder-el-4  el_after_av_section  avia-builder-el-last  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux2d7i0-0c9f0f188f0ee92f233206712f484731\">\n.flex_cell.av-lux2d7i0-0c9f0f188f0ee92f233206712f484731{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-lux2d7i0-0c9f0f188f0ee92f233206712f484731{\npadding:10px 30px 30px 130px !important;\n}\n<\/style>\n<div class='flex_cell av-lux2d7i0-0c9f0f188f0ee92f233206712f484731 av-gridrow-cell av_one_half no_margin  avia-builder-el-5  el_before_av_cell_one_half  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux292hf-1b42fd9ccd8f904d18895cadb985c6d1\">\n#top .av_textblock_section.av-lux292hf-1b42fd9ccd8f904d18895cadb985c6d1 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-lux292hf-1b42fd9ccd8f904d18895cadb985c6d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Japan\u2019s electricity market prior to any liberalization was a monopoly model like most other countries. Post liberalization, the Japan retail electricity market versions 1.0 and 2.0 were launched with very different attributes than US, EU, and UK markets (global liberalized retail electricity markets). Japan\u2019s electricity market is now evolving to competitive business models more akin to those international markets.<\/p>\n<p>This paper is based on the author&#8217;s participation and experiences in every global liberalized electricity market, including opening Skipping Stone&#8217;s Japan operation two years before deregulation began there. It provides a viewpoint into likely Japan Retail 3.0 changes, the impact of those changes, and strategies used in other global markets to succeed.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux292hf-2-7d011f45b3c75cc208293fa48991f7e1\">\n#top .av_textblock_section.av-lux292hf-2-7d011f45b3c75cc208293fa48991f7e1 .avia_textblock{\nfont-size:18px;\ncolor:#1b3e6f;\n}\n<\/style>\n<section  class='av_textblock_section av-lux292hf-2-7d011f45b3c75cc208293fa48991f7e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9414 size-large\" src=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-858x1030.png\" alt=\"Japan Retail 3.0 cover for web v2\" width=\"858\" height=\"1030\" srcset=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-858x1030.png 858w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-250x300.png 250w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-768x922.png 768w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-1280x1536.png 1280w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-1250x1500.png 1250w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2-588x705.png 588w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/10\/Japan-Retail-3.0-cover-for-web-v2.png 1500w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux2dwee-33fba10653538419a7174060dfe3b405\">\n.flex_cell.av-lux2dwee-33fba10653538419a7174060dfe3b405{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-lux2dwee-33fba10653538419a7174060dfe3b405{\npadding:10px 130px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-lux2dwee-33fba10653538419a7174060dfe3b405 av-gridrow-cell av_one_half no_margin  avia-builder-el-8  el_after_av_cell_one_half  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux2b1ey-af4de3888f839ea726baf858c58aef3c\">\n#top .av_textblock_section.av-lux2b1ey-af4de3888f839ea726baf858c58aef3c .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-lux2b1ey-af4de3888f839ea726baf858c58aef3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9400 size-full\" src=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/09\/Tpkyo-Fuji-crop-for-web.jpg\" alt=\"Tokyo-Fuji crop for web\" width=\"1000\" height=\"573\" srcset=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/09\/Tpkyo-Fuji-crop-for-web.jpg 1000w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/09\/Tpkyo-Fuji-crop-for-web-300x172.jpg 300w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/09\/Tpkyo-Fuji-crop-for-web-768x440.jpg 768w, https:\/\/skippingstone.com\/wp-content\/uploads\/2026\/09\/Tpkyo-Fuji-crop-for-web-705x404.jpg 705w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux292hf-1-13087c655acf3f19e1816a325aaf22ba\">\n#top .av_textblock_section.av-lux292hf-1-13087c655acf3f19e1816a325aaf22ba .avia_textblock{\nfont-size:18px;\ncolor:#1b3e6f;\n}\n<\/style>\n<section  class='av_textblock_section av-lux292hf-1-13087c655acf3f19e1816a325aaf22ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Fill out the form below to download your <span style=\"color: #c30010;\"> FREE<\/span> copy of the whitepaper.<br \/>\n<script type='text\/javascript' src='https:\/\/cp359.infusionsoft.com\/app\/form\/iframe\/a803ce03a24f4cb4a8f230c971ebeefe'><\/script><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9393","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Energy Market Opportunities<\/title>\n<meta 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