{"id":8201,"date":"2025-03-04T16:42:25","date_gmt":"2025-03-04T21:42:25","guid":{"rendered":"https:\/\/skippingstone.com\/?page_id=8201"},"modified":"2025-03-19T18:27:13","modified_gmt":"2025-03-19T22:27:13","slug":"avoiding-the-tug-of-war-over-customers","status":"publish","type":"page","link":"https:\/\/skippingstone.com\/index.php\/avoiding-the-tug-of-war-over-customers\/","title":{"rendered":"Avoiding the Tug of War Over Customers"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-m8ghnya5-f3140b5e7aab3009aa39db2b27d11e3a entry-content-wrapper footer_color av-flex-cells  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ghn5fn-c6ce35a57f49515a33ce49c3915e2aca\">\n.flex_cell.av-m8ghn5fn-c6ce35a57f49515a33ce49c3915e2aca{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-m8ghn5fn-c6ce35a57f49515a33ce49c3915e2aca{\npadding:20px 20px 20px 20px !important;\n}\n<\/style>\n<div class='flex_cell av-m8ghn5fn-c6ce35a57f49515a33ce49c3915e2aca av-gridrow-cell av_one_full no_margin  avia-builder-el-1  avia-builder-el-no-sibling  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ghmsiy-e979b7e21929a73dbfeda35bc4bcd0de\">\n#top .av_textblock_section.av-m8ghmsiy-e979b7e21929a73dbfeda35bc4bcd0de .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m8ghmsiy-e979b7e21929a73dbfeda35bc4bcd0de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><em>ACQUIRING BOOKS of CUSTOMERS vs IMPROVING CUSTOMER RETENTION<\/em><\/h3>\n<\/div><\/section>\n<\/div><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-276da5-dedf2b61dfb162d8135b77a9332d4599 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_layout_row  avia-builder-el-last  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux2d7i0-a34c11e5d582aa57ca4d786acc849d59\">\n.flex_cell.av-lux2d7i0-a34c11e5d582aa57ca4d786acc849d59{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-lux2d7i0-a34c11e5d582aa57ca4d786acc849d59{\npadding:10px 30px 30px 100px !important;\n}\n<\/style>\n<div class='flex_cell av-lux2d7i0-a34c11e5d582aa57ca4d786acc849d59 av-gridrow-cell av_one_half no_margin  avia-builder-el-4  el_before_av_cell_one_half  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-lux292hf-b0bd7344e1b5415c6f05d12aff1d50ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\"><em>Avoiding the Tug of War over Customers<\/em><\/h4>\n<p>As we all know, there have been no new markets for energy retailers for years. Growing or maintaining commodity revenue has become a matter of either buying books of customers or trying different sales and marketing programs.<\/p>\n<p><em>These are the same strategies all the major U.S. retailers use.\u00a0 <\/em><\/p>\n<p>In his latest whitepaper, Skipping Stone CEO Peter Weigand, who is himself a former CEO of a retail energy provider, discusses an innovative approach that results in proven reductions in churn, increased customer lifetime value, and improved financial performance. He isn\u2019t writing about expensive win-back and traditional retention programs that everyone already utilizes; he is examining the innovative use of AI and behavioral science.<\/p>\n<p>If customer count and the margins they generate is a priority for your business, this white paper is a must read.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux292hf-4e64dd08348fa36629a5dec9f7774e1a\">\n#top .av_textblock_section.av-lux292hf-4e64dd08348fa36629a5dec9f7774e1a .avia_textblock{\nfont-size:18px;\ncolor:#1b3e6f;\n}\n<\/style>\n<section  class='av_textblock_section av-lux292hf-4e64dd08348fa36629a5dec9f7774e1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8223\" src=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-796x1030.png\" alt=\"\" width=\"425\" height=\"550\" srcset=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-796x1030.png 796w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-232x300.png 232w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-768x994.png 768w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-1187x1536.png 1187w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-1159x1500.png 1159w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-545x705.png 545w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover-450x582.png 450w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/Retail-energy-whitepaper-cover.png 1275w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux2dwee-8ac5902616eb0fa218973e2471d186da\">\n.flex_cell.av-lux2dwee-8ac5902616eb0fa218973e2471d186da{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-lux2dwee-8ac5902616eb0fa218973e2471d186da{\npadding:10px 100px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-lux2dwee-8ac5902616eb0fa218973e2471d186da av-gridrow-cell av_one_half no_margin  avia-builder-el-7  el_after_av_cell_one_half  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux2b1ey-6afc171cf341324337196e97c6974240\">\n#top .av_textblock_section.av-lux2b1ey-6afc171cf341324337196e97c6974240 .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-lux2b1ey-6afc171cf341324337196e97c6974240 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8225 size-full\" src=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/tug-of-war-whitepaper.jpg\" alt=\"\" width=\"700\" height=\"303\" srcset=\"https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/tug-of-war-whitepaper.jpg 700w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/tug-of-war-whitepaper-300x130.jpg 300w, https:\/\/skippingstone.com\/wp-content\/uploads\/2025\/03\/tug-of-war-whitepaper-450x195.jpg 450w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lux292hf-4e64dd08348fa36629a5dec9f7774e1a\">\n#top .av_textblock_section.av-lux292hf-4e64dd08348fa36629a5dec9f7774e1a .avia_textblock{\nfont-size:18px;\ncolor:#1b3e6f;\n}\n<\/style>\n<section  class='av_textblock_section av-lux292hf-4e64dd08348fa36629a5dec9f7774e1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Fill out the form below to download your <span style=\"color: #c30010;\"> FREE<\/span> copy of the whitepaper.<br \/>\n<script type='text\/javascript' src='https:\/\/cp359.infusionsoft.com\/app\/form\/iframe\/14af4030424fe02c014c228175fc12b9'><\/script><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8201","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/pages\/8201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/comments?post=8201"}],"version-history":[{"count":35,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/pages\/8201\/revisions"}],"predecessor-version":[{"id":8297,"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/pages\/8201\/revisions\/8297"}],"wp:attachment":[{"href":"https:\/\/skippingstone.com\/index.php\/wp-json\/wp\/v2\/media?parent=8201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}