Japan’s electricity retail market is now moving into a new chapter: Retail 3.0. In this whitepaper, we define Retail 1.0 as the transition from regional monopolies to partial liberalization, Retail 2.0 as the period from full liberalization to 2024, and Retail 3.0 as the new era of the Japanese electricity market, which is expected to gain momentum in 2025.

This paper examines the Retail 2.0 phase in Japan’s electricity retail market, unpacks the changes expected in 3.0, and finally discusses the requirements for success in the early stages of Retail 3.0. This is a must-have if you are contemplating entering the challenging and rewarding Japan energy market.