Avoiding the Tug of War over Customers

As we all know, there have been no new markets for energy retailers for years. Growing or maintaining commodity revenue has become a matter of either buying books of customers or trying different sales and marketing programs.

These are the same strategies all the major U.S. retailers use. 

In his latest whitepaper, Skipping Stone CEO Peter Weigand, who is himself a former CEO of a retail energy provider, discusses an innovative approach that results in proven reductions in churn, increased customer lifetime value, and improved financial performance. He isn’t writing about expensive win-back and traditional retention programs that everyone already utilizes; he is examining the innovative use of AI and behavioral science.

If customer count and the margins they generate is a priority for your business, this white paper is a must read.